Current affiliation: Cairo UniversitySubject speciality: Business & ManagementPrimary location: Egypt
Published in:Journal of Marketing for HIGHER EDUCATIONPublication date:2012-06-01
Published in:Journal of Research in Interactive MarketingPublication date:2015-10-12
Published in:Emerging PracticesPublication date:Not available
Prospects for Marketing Theory and Practice on the Social Web
Published in:Service BusinessPublication date:2016-02-29
Almost all brands have Facebook pages/communities. One of the most important motives behind having such brand communities on FACEBOOK is to adverti...
Published in:International Journal of Electronic Marketing and RetailingPublication date:2011-01-01
Published in:International Journal of Technology MarketingPublication date:2016-01-01
it identifies the role that social media plays in comparison to other information sources in the pre-purchase information search stage
Published in:Journal of Travel ResearchPublication date:2016-11-14
How Travel and Tourism companies can segment customer according to the channel(s), which Egyptian customers' use when searching and booking their ...