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  1. A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience

    Article • Tourism Management Perspectives, July 2020, Elsevier

    Dr Abeer Mahrous

  2. Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment

    Article • Journal of Global Marketing, January 2020, Taylor & Francis

    Dr Abeer Mahrous

  3. Innovation Strategies for State-Owned Universities

    Article • SSRN Electronic Journal, January 2020, Elsevier

    Dr Abeer Mahrous

  4. Nation branding: the strategic imperative for sustainable market competitiveness

    Article • Journal of Humanities and Applied Social Sciences, November 2019, Emerald

    Dr Abeer Mahrous

  5. the role of destination image in tourist’s future behavior

    Article • International Journal of Tourism Cities, September 2019, Emerald

    Dr Abeer Mahrous

  6. A Qualitative Study of Cause-Related Marketing Campaigns and Consumers’ Purchase Intention of On-Demand Ride Services in Egypt

    Article • World Journal of Business and Management, May 2019, Macrothink Institute, Inc.

    Dr Abeer Mahrous

  7. Female Entrepreneurship in Egypt: New Theoretical and Public Policy Implication

    Article • Marketing and Management of Innovations, January 2019, Sumy State University

    Dr Abeer Mahrous

  8. what is social network behavior inappropriateness (SNBI)

    Article • Journal of Business Research, April 2018, Elsevier

    Dr Abeer Mahrous

  9. Customer Engagement and brand loyalty in Health Care Centres

    Article • Marketing and Management of Innovations, January 2018, Sumy State University

    Dr Abeer Mahrous

  10. Marketing innovation capabilities of femal-owned Small and Micro businesses in Egypt

    Article • International Journal of Technology Management and Sustainable Development, June 2017, Intellect

    Dr Abeer Mahrous

  11. Customer experience in the travel and tourism industry in an omnichannel era

    Article • Journal of Travel Research, November 2016, SAGE Publications

    Dr Abeer Mahrous

  12. Revisiting online banner advertising recall

    Article • Journal of Arab & Muslim Media Research, November 2016, Intellect

    Dr Abeer Mahrous

  13. Facebook brand communities

    Article • Service Business, February 2016, Springer Science + Business Media

    Dr Abeer Mahrous

  14. use of social media as an inspiration for purchase a passengers' automobile in Egypt

    Article • International Journal of Technology Marketing, January 2016, Inderscience Publishers

    Dr Abeer Mahrous

  15. Users' engagement on Facebook: a cluster analysis

    Article • International Journal of Business and Emerging Markets, January 2016, Inderscience Publishers

    Dr Abeer Mahrous

  16. Users' engagement on Facebook: a cluster analysis

    Article • International Journal of Business and Emerging Markets, January 2016, Inderscience Publishers

    Dr Abeer Mahrous

  17. co-creation experience

    Article • Journal of Research in Interactive Marketing, October 2015, Emerald

    Dr Tamer H. Elsharnouby, Dr Abeer Mahrous

  18. Students' evaluations and perceptions of learning within business schools in Egypt

    Article • Journal of Marketing for HIGHER EDUCATION, June 2012, Taylor & Francis

    Dr Abeer Mahrous

  19. A comparative study about what affects privacy concerns

    Article • International Journal of Electronic Marketing and Retailing, January 2011, Inderscience Publishers

    Dr Abeer Mahrous

  20. Effectiveness of teaching methods from students’ perspective in three countries

    Article • Journal of Studies in International Education, May 2009, SAGE Publications

    Dr Abeer Mahrous

  21. Social media marketing insights from emerging markets, Egypt

    Article • IGI Global

    Dr Abeer Mahrous