All Stories

  1. Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

    Article • Journal of Marketing Research, June 2017, American Marketing Association (AMA)

    Dezhi Yin

  2. Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

    Article • Information Systems Research, March 2016, INFORMS

    Dezhi Yin