Current affiliation: Copenhagen Business SchoolSubject: Business & ManagementPrimary location: Denmark
Published in:Qualitative Market Research An International JournalPublication date:2012-03-30
Published in:Journal of Retailing and Consumer ServicesPublication date:2015-01-01
This paper focuses on consumers' in-store visual tactics and decision-making. The objective for this paper is to investigate the visual saliency fr...
Published in:Food PolicyPublication date:2014-12-01
Published in:Journal of Marketing ManagementPublication date:2007-11-26
This is a pioneering eye-track study, revealing significant different patterns of eye-movements during the search in an ordinary supermarket. Porta...
Published in:Journal of Retailing and Consumer ServicesPublication date:2013-03-01
Published in:European Journal of MarketingPublication date:2017-02-13