All Stories

  1. Corporate Board Interlocks and New Product Introductions

    Article • Journal of Marketing, January 2018, American Marketing Association (AMA)

    Girish Mallapragada

  2. Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior

    Article • Journal of Marketing, March 2016, American Marketing Association (AMA)

    Girish Mallapragada

  3. Peer Review and Research Impact

    Article • Customer Needs and Solutions, November 2015, Springer Science + Business Media

    Girish Mallapragada

  4. Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes

    Article • Journal of the Academy of Marketing Science, October 2014, Springer Science + Business Media

    Girish Mallapragada

  5. Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship

    Article • Journal of Marketing Research, June 2013, American Marketing Association (AMA)

    Girish Mallapragada

  6. How Social Networks Affect Speed of Open Source Product Development

    Article • Marketing Science, May 2012, INFORMS

    Girish Mallapragada

  7. Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms

    Article • Journal of the Academy of Marketing Science, December 2011, Springer Science + Business Media

    Girish Mallapragada

  8. Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

    Article • Management Science, July 2006, INFORMS

    Girish Mallapragada