All Stories

  1. Aggregate Impact of Different Brand Development Strategies

    Article • Management Science, May 2015, INFORMS

    Vijay Hariharan

  2. Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Vijay Hariharan

  3. Conjoint-HoQ: evolving a methodology to map market needs to product profiles

    Article • International Journal of Product Development, January 2010, Inderscience Publishers

    Vijay Hariharan