All Stories

  1. Evaluating the outcomes of VCA-led improvement projects
  2. Internal influences of corporate decision making for sponsorships selections
  3. Beyond brand exposure: measuring the sponsorship halo effect
  4. Creating value chains: the role of relationship development
  5. Value chain analysis: an iterative and relational approach for agri-food chains
  6. The Role of Habit, Childhood Consumption, Familiarity, and Attitudes Across Seafood Consumption Segments in Australia
  7. Factors influencing decision support system acceptance
  8. An Exploratory Study into the Role and Interplay of Intrinsic and Extrinsic Cues in Australian Consumers’ Evaluations of Fish
  9. Buying seafood: Understanding barriers to purchase across consumption segments
  10. An analysis of the networks evolving from an artificial reef development
  11. Does firm location make a difference to the export performance of SMEs?
  12. Drivers and barriers to seafood consumption in Australia
  13. Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education
  14. Impacts of a Thai cause‐related marketing program on corporate image
  15. Building corporate image through societal marketing programs
  16. Improving customer service: issues in customer contact management
  17. International University Education: An Australian Perspective