All Stories

  1. Managing Laggards: The Importance of a Deep Sales Bench

    Article • Journal of Marketing Research, May 2019, SAGE Publications

    Thomas Steenburgh, Jeffrey Boichuk

  2. Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

    Article • Management Science, July 2017, INFORMS

    Thomas Steenburgh

  3. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

    Article • Marketing Science, January 2015, INFORMS

    Thomas Steenburgh, Professor Sachin Gupta

  4. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

    Article • Marketing Science, March 2014, INFORMS

    Thomas Steenburgh