All Stories

  1. The Self-Expressive Customization of a Product Can Improve Performance

    Article • Journal of Marketing Research, October 2017, American Marketing Association (AMA)

    Martin Schreier

  2. The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

    Article • Journal of Marketing Research, August 2017, American Marketing Association (AMA)

    Martin Schreier

  3. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

    Article • Management Science, August 2015, INFORMS

    Martin Schreier

  4. Integrating Problem Solvers from Analogous Markets in New Product Ideation

    Article • Management Science, April 2014, INFORMS

    Martin Schreier