All Stories

  1. When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

    Article • Journal of Marketing, May 2018, American Marketing Association (AMA)

    Dr. Manish Gangwar

  2. Why the Dynamics of Competition Matter for Category Profitability

    Article • Journal of Marketing, January 2017, SAGE Publications

    Dr. Manish Gangwar

  3. Promotional Pricing for FMCG

    Article • Marketing Science, January 2014, INFORMS

    Dr. Manish Gangwar