Current affiliation: Universidad de ZaragozaSubject: Business & ManagementPrimary location: Spain
Published in:Journal of Business and Industrial MarketingPublication date:2013-07-29
This study empirically analyses drivers and consequences of green marketing activities in the context of business-to-business relationships. It aim...
Published in:Industrial Management & Data SystemsPublication date:2015-02-02
Published in:Online Information ReviewPublication date:2012-09-21