All Stories

  1. Scientometric Analysis of Marketing Theoreticians

    Article • January 2016, Springer Science + Business Media

    Dr. Mel F. Zuberi

  2. What Drives Mass Transport Usage Intentions: Collectivism, Environmentalism, or Plain Pragmatism?

    Article • October 2015, Springer Science + Business Media

    Dr. Mel F. Zuberi

  3. Consumers’ Security Concerns: Does it Exist in the Context of Adopting RFID in the Healthcare Industry?

    Article • October 2015, Springer Science + Business Media

    Dr. Mel F. Zuberi

  4. I Mean Green So i Eat Organic: Testing the Effect of Peer Pressure on the Purchase and Consumption of Organic Food

    Article • October 2015, Springer Science + Business Media

    Dr. Mel F. Zuberi