Current affiliation: Taylor's UniversitySubject speciality: Business & ManagementPrimary location: Malaysia
Published in:International Journal of Emerging MarketsPublication date:2013-01-18
A study of the behavioral outcomes in Indian context
This research study explains how customers perceive service failure and subsequent recovery process in evaluating the service provider.
Published in:British Food JournalPublication date:2015-02-02
Both ingredient branding as well as incremental product innovations improve brand equity of parent brand. However, we noticed that, for low involve...
Published in:Industrial Management & Data SystemsPublication date:2015-03-09
Published in:Journal of Indian Business ResearchPublication date:2015-03-16