All Stories

  1. Critical examination of academic marketing and service research’s philosophical foundation

    Article • Journal of Services Marketing, December 2023, Emerald

    Bård Tronvoll

  2. Motivation: The missing driver for theorizing about resource integration

    Article • Marketing Theory, March 2018, SAGE Publications

    Bård Tronvoll

  3. Institutional logics matter when coordinating resource integration

    Article • Marketing Theory, May 2014, SAGE Publications

    Professor Michael Kleinaltenkamp, Bård Tronvoll, Bo Edvardsson

  4. A new conceptualization of service innovation grounded in S‐D logic and service systems

    Article • International Journal of Quality and Service Sciences, March 2013, Emerald

    Bård Tronvoll

  5. The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton

    Article • European Management Journal, October 2012, Elsevier

    Bård Tronvoll

  6. A dynamic model of customer complaining behaviour from the perspective of service‐dominant logic

    Article • European Journal of Marketing, February 2012, Emerald

    Bård Tronvoll

  7. Service Systems as a Foundation for Resource Integration and Value Co-Creation

    Article • January 2012, Emerald

    Bård Tronvoll

  8. Paradigms in service research

    Article • Journal of Service Management, October 2011, Emerald

    Bård Tronvoll

  9. Complex service recovery processes: how to avoid triple deviation

    Article • Managing Service Quality, July 2011, Emerald

    Bård Tronvoll

  10. Value Co-Creation and Value-in-Context: Understanding the Influence of Duality of Structures

    Article • May 2011, Institute of Electrical & Electronics Engineers (IEEE)

    Bård Tronvoll

  11. Expanding understanding of service exchange and value co-creation: a social construction approach

    Article • Journal of the Academy of Marketing Science, April 2010, Springer Science + Business Media

    Bård Tronvoll, Thorsten Gruber

  12. The ‘Geographical Affiliations’ in ‘Top’ Research Journals of General Marketing

    Article • Australasian Marketing Journal, September 2009, SAGE Publications

    Bård Tronvoll

  13. “Empirical characteristics” and “geocentricity” in “top” journals of logistics management

    Article • The International Journal of Logistics Management, November 2008, Emerald

    Bård Tronvoll

  14. “Scientific identity” and “ethnocentricity” in top journals of logistics management

    Article • International Journal of Physical Distribution & Logistics Management, September 2008, Emerald

    Bård Tronvoll

  15. Scientific identity of “top” research journals in the broader discipline of marketing

    Article • European Business Review, August 2008, Emerald

    Bård Tronvoll

  16. An assessment of the empirical characteristics of top journals in services marketing

    Article • Managing Service Quality, May 2008, Emerald

    Bård Tronvoll

  17. Empirical characteristics of “top” journals in mainstream marketing

    Article • Marketing Intelligence & Planning, March 2008, Emerald

    Bård Tronvoll

  18. Scientific identity in top journals of services marketing: review and evaluation

    Article • International Journal of Service Industry Management, March 2008, Emerald

    Bård Tronvoll

  19. Customer complaint behaviour from the perspective of the service‐dominant logic of marketing

    Article • Managing Service Quality, November 2007, Emerald

    Bård Tronvoll

  20. “Ethnocentricity” in top journals of services management

    Article • Managing Service Quality, September 2007, Emerald

    Bård Tronvoll

  21. Complainer characteristics when exit is closed

    Article • International Journal of Service Industry Management, March 2007, Emerald

    Bård Tronvoll

  22. The Internet and City Tourists: A Study of Preferences for Information Sources in Travel Planning

    Article • January 2002, Springer Science + Business Media

    Bård Tronvoll