All Stories

  1. Making better foreign friendships: the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance

    Article • Journal of Business and Industrial Marketing, February 2021, Emerald

    Ning Li

  2. Religious Affiliation, Religiosity, and Academic Performance of University Students: Campus Life Implications for U.S. Universities

    Article • Religion & Education, January 2018, Taylor & Francis

    Ning Li

  3. Consumers' alliance encounter satisfaction, attributions, and behavioral intentions

    Article • Journal of Consumer Marketing, October 2013, Emerald

    Ning Li

  4. Alliance encounter satisfaction attributions

    Article • Journal of Consumer Marketing, June 2013, Emerald

    Ning Li