Current affiliation: Johns Hopkins UniversitySubject: Business & ManagementPrimary location: United States
Published in:Journal of Consumer MarketingPublication date:2013-06-28
We aim to explain how prior consumer satisfaction with each alliance partner affects consumer attributions (i.e. credit or blame) directed toward e...
Published in:Journal of Consumer MarketingPublication date:2013-10-28
Published in:Religion & EducationPublication date:2018-01-02