All Stories

  1. Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

    Article • Journal of International Marketing, September 2016, SAGE Publications

    Dr Sangkil Moon, Himanshu Mishra

  2. Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making

    Article • PLoS ONE, March 2016, PLOS

    Himanshu Mishra

  3. Bias in Spatial Risk Assessment

    Article • Management Science, April 2015, INFORMS

    Himanshu Mishra

  4. What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits

    Article • Journal of Marketing Research, February 2015, American Marketing Association (AMA)

    Himanshu Mishra

  5. Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good

    Article • Organizational Behavior and Human Decision Processes, July 2014, Elsevier

    Himanshu Mishra

  6. Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences

    Article • Journal of Behavioral Decision Making, October 2013, Wiley

    Himanshu Mishra

  7. Influence of motivated reasoning on saving and spending decisions

    Article • Organizational Behavior and Human Decision Processes, May 2013, Elsevier

    Himanshu Mishra

  8. The Influence of Bite Size on Quantity of Food Consumed: A Field Study: Figure 1.

    Article • Journal of Consumer Research, February 2012, Oxford University Press (OUP)

    Himanshu Mishra

  9. In Praise of Vagueness

    Article • Psychological Science, April 2011, SAGE Publications

    Himanshu Mishra

  10. The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods

    Article • Journal of Marketing Research, February 2011, American Marketing Association (AMA)

    Himanshu Mishra

  11. We Are What We Consume: The Influence of Food Consumption on Impulsive Choice

    Article • Journal of Marketing Research, December 2010, American Marketing Association (AMA)

    Himanshu Mishra

  12. Border Bias

    Article • Psychological Science, October 2010, SAGE Publications

    Himanshu Mishra

  13. How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

    Article • Journal of Marketing, September 2010, American Marketing Association (AMA)

    Himanshu Mishra

  14. The Group-Contagion Effect

    Article • Psychological Science, July 2009, SAGE Publications

    Himanshu Mishra

  15. The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information

    Article • Journal of Consumer Research, December 2008, Oxford University Press (OUP)

    Himanshu Mishra

  16. Seeing Through the Heart's Eye: The Interference of System 1 in System 2

    Article • Marketing Science, September 2007, INFORMS

    Himanshu Mishra

  17. Money: A Bias for the Whole

    Article • Journal of Consumer Research, March 2006, Oxford University Press (OUP)

    Himanshu Mishra

  18. The Endowment Effect: Rose‐Tinted and Dark‐Tinted Glasses

    Article • Journal of Consumer Research, December 2005, Oxford University Press (OUP)

    Himanshu Mishra

  19. Money: A bias for the whole

    Article • American Psychological Association (APA)

    Himanshu Mishra

  20. Ignorance is Bliss: The Information Malleability Effect

    Article • American Psychological Association (APA)

    Himanshu Mishra