All Stories

  1. The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

    Article • International Journal of Advertising, April 2019, Taylor & Francis

    Jeonghye Choi

  2. The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com

    Article • International Journal of Advertising, January 2019, Taylor & Francis

    Jeonghye Choi

  3. Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

    Article • Journal of Marketing Research, June 2017, American Marketing Association (AMA)

    Jeonghye Choi

  4. Traditional and IS-Enabled Customer Acquisition on the Internet

    Article • Management Science, April 2012, INFORMS

    Jeonghye Choi