All Stories

  1. Brand avoidance among Generation Y consumers

    Article • Qualitative Market Research An International Journal, January 2016, Emerald

    Adele Berndt

  2. Comparing the readability of marketing research books

    Article • Journal of International Education in Business, April 2014, Emerald

    Adele Berndt

  3. Resident co‐creation: the case of the 2010 Soccer World Cup

    Article • European Business Review, June 2013, Emerald

    Adele Berndt