Current affiliation: Jönköping International Business SchoolSubject: Business & ManagementPrimary location: Sweden
Published in:European Business ReviewPublication date:2013-06-21
Published in:Journal of International Education in BusinessPublication date:2014-04-29
Marketing research textbooks are written for different markets (usually located in different parts of the world). We wanted to evaluate whether the...
Published in:Qualitative Market Research An International JournalPublication date:2016-01-11