Current affiliation: VIT UniversitySubject speciality: Management SciencePrimary location: India
Published in:Asian Journal of CommunicationPublication date:2014-02-25
Published in:Journal of AdvertisingPublication date:2014-04-03
How do people decide that a message has been "greenwashed" ?
Is it related to the idea of "greenwashing" discussed on newspaper blogs, articles o...
Published in:Marketing Intelligence & PlanningPublication date:2016-09-05
People who claim to have high levels of environmental concern do not exhibit environment friendly behaviour always. Since, attitudes are known to i...