All Stories

  1. Rock festivals as marketplace icons
  2. Measuring exchange norms and its impact on satisfaction in a B2C context
  3. The Role of Shared Values in Understanding Loyalty over Time
  4. Dress, transformation, and conformity in the heavy rock subculture
  5. Megamarketing expanded by neo-institutional theory
  6. In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior
  7. Analyzing Mental Representations in Marketing: the Contribution of Cognitive Mapping
  8. Towards marketing of functionality: insights from Michelin and Hilti
  9. Introducing customer blind spots: a cognitive approach on noncustomers
  10. Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment
  11. Pourquoi acheter un CD quand on peut le télécharger ?