All Stories

  1. Purchase of branded commodity food products: empirical evidence from India

    Article • British Food Journal, September 2013, Emerald

    Lalit Mohan Kathuria

  2. Analyzing competitiveness of clothing export sector of India and Bangladesh

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, March 2013, Emerald

    Lalit Mohan Kathuria

  3. Are small retailers ready for the onslaught of large organised retailers? Empirical evidence from India

    Article • International Journal of Logistics Systems and Management, January 2013, Inderscience Publishers

    Lalit Mohan Kathuria

  4. Do unorganised retail outlets feel threatened due to entry of organised retail outlets? Empirical evidence from an emerging market

    Article • International Journal of Indian Culture and Business Management, January 2012, Inderscience Publishers

    Lalit Mohan Kathuria

  5. Role of brand equity in building a strong brand: a study of cellular phone industry in India

    Article • International Journal of Indian Culture and Business Management, January 2010, Inderscience Publishers

    Lalit Mohan Kathuria