All Stories

  1. The key to carving out a high corporate reputation based on innovation: corporate social responsibility

    Article • Social Responsibility Journal, June 2015, Emerald

    Verónica Baena

  2. European franchise expansion into Latin America

    Article • Management Research Review, February 2015, Emerald

    Verónica Baena

  3. Market conditions driving international franchising in emerging markets

    Article • International Journal of Emerging Markets, January 2012, Emerald

    Verónica Baena