Current affiliation: Instituto Universitario de Lisboa (ISCTE-IUL) Subject speciality: Business & ManagementPrimary location: Portugal
Published in:Journal of Advances in Management ResearchPublication date:2014-04-29
A review and critique
The paper identifies and discusses the use and misuse of covariance-based and variance-based SEM utilizing common topics such as: first, theory (th...
Published in:British Food JournalPublication date:2013-09-02
The author aims to present a model of the brand value drivers, measured by brand equity. The goal of this research is to identify the drivers, and ...
Published in:Journal of International Food & Agribusiness MarketingPublication date:2012-01-01
The goal of this research is to identify drivers that influence the brand success, in order to develop a more effective business strategy. An abduc...
Published in:Journal of Product & Brand ManagementPublication date:2015-03-16
Published in:European Journal of MarketingPublication date:2015-05-11
A brand level investigation
Published in:Journal of Business ResearchPublication date:2016-12-01
Published in:Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement EraPublication date:2016-01-01
Published in:Looking Forward, Looking Back: Drawing on the Past to Shape the Future of MarketingPublication date:2015-12-02
Published in:Marketing Challenges in a Turbulent Business EnvironmentPublication date:2016-01-01