Current affiliation: Indian Institute of Technology RoorkeeSubject: Business & ManagementPrimary location: India
Published in:Asian Journal of Management CasesPublication date:2016-03-01
Published in:South Asian Journal of Business and Management CasesPublication date:2016-05-16
This case highlights Indian Tobacco Corporation (ITC)’s journey from being a pure leaf tobacco selling company to a reputed conglomerate with popul...
Published in:International Journal of Culture Tourism and Hospitality ResearchPublication date:2017-08-07
Published in:Global Business ReviewPublication date:2017-07-07