All Stories

  1. Elevating Design in the Organization

    Article • Journal of Product Innovation Management, December 2017, Wiley

    Professor Michael B Beverland, Professor Michael B Beverland

  2. The Unintended Normalization of Gambling

    Article • Journal of Macromarketing, July 2017, SAGE Publications

    Professor Michael B Beverland, Professor Michael B Beverland

  3. Loyalty or liability

    Article • Marketing Theory, May 2017, SAGE Publications

    Professor Michael B Beverland, Professor Michael B Beverland

  4. Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD

    Article • Journal of Product Innovation Management, February 2016, Wiley

    Professor Michael B Beverland, Professor Michael B Beverland