All Stories

  1. The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty

    Article • Journal of Marketing Research, August 2018, American Marketing Association (AMA)

    Bowen Ruan

  2. The Pandora Effect

    Article • Psychological Science, March 2016, SAGE Publications

    Bowen Ruan

  3. The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions: TABLE 1

    Article • Journal of Consumer Research, May 2015, Oxford University Press (OUP)

    Bowen Ruan

  4. Approach aversion: Negative hedonic reactions toward approaching stimuli.

    Article • Journal of Personality and Social Psychology, January 2014, American Psychological Association (APA)

    Bowen Ruan