All Stories

  1. Extended Signaling Theory and Role of Corporate Social Responsibility and Brand Personality

    Article • Engineering Economics, October 2023, Publishing House Technologija

    Syed Hasnain Alam

  2. Technology Services Perception and Behavioral biases of Promotion in Consumer paradox towards Generation Z: Evidence from Emerging Market

    Article • Journal of Organisational Studies and Innovation, September 2023, Management & Business Academy

    Syed Hasnain Alam

  3. The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy

    Article • Cogent Business & Management, September 2023, Taylor & Francis

    Syed Hasnain Alam

  4. Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan

    Article • Current Psychology, July 2023, Springer Science + Business Media

    Syed Hasnain Alam

  5. Promotion strategies in consumer paradox towards with word of mouth brand equity

    Article • ReMark - Revista Brasileira de Marketing, June 2023, University Nove de Julho

    Syed Hasnain Alam

  6. Corporate governance, cash holding, and firm performance in an emerging market

    Article • International Journal of Finance & Economics, March 2023, Wiley

    Syed Hasnain Alam

  7. Role of Marketing Strategies to Generation Z in Emerging Markets

    Article • Journal of Organisational Studies and Innovation, January 2023, Management & Business Academy

    Syed Hasnain Alam

  8. Psychological consumer behavior and sustainable green food purchase

    Article • Asia Pacific Journal of Marketing and Logistics, January 2022, Emerald

    Syed Hasnain Alam

  9. Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan

    Article • Sustainability, December 2021, MDPI AG

    Syed Hasnain Alam

  10. Host country corruption and headquarters-subsidiary relationships in emerging economies

    Article • International Journal of Emerging Markets, August 2021, Emerald

    Syed Hasnain Alam

  11. Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers

    Article • ReMark - Revista Brasileira de Marketing, June 2021, University Nove de Julho

    Syed Hasnain Alam

  12. Resilience and cleaner production in industry 4.0: Role of supply chain mapping and visibility

    Article • Journal of Cleaner Production, April 2021, Elsevier

    Syed Hasnain Alam

  13. Exploring marketing orientation in integrated Islamic schools

    Article • Journal of Islamic Marketing, March 2021, Emerald

    Syed Hasnain Alam

  14. Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

    Article • Journal of Islamic Marketing, February 2021, Emerald

    Syed Hasnain Alam

  15. Evaluation of risk adjusted performance of mutual funds in an emerging market

    Article • International Journal of Finance & Economics, February 2021, Wiley

    Syed Hasnain Alam

  16. Application of gray DEMATEL-ANP in green-strategic sourcing

    Article • Technology in Society, February 2021, Elsevier

    Syed Hasnain Alam

  17. Switching behaviors toward green brands: evidence from emerging economy

    Article • Environment Development and Sustainability, January 2021, Springer Science + Business Media

    Syed Hasnain Alam

  18. Day‐of‐the‐week effect and market liquidity: A comparative study from emerging stock markets of Asia †

    Article • International Journal of Finance & Economics, January 2021, Wiley

    Syed Hasnain Alam

  19. Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Syed Hasnain Alam

  20. Social sustainable supply chains in the food industry: A perspective of an emerging economy

    Article • Corporate Social Responsibility and Environmental Management, October 2020, Wiley

    Syed Hasnain Alam

  21. Rise of Digital Media to Triumph Brand Loyalty

    Article • August 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  22. Role of Green Information System and Information Cycle in Environmental Performance

    Article • June 2018, Springer Science + Business Media

    Syed Hasnain Alam

  23. A study of big data for business growth in SMEs: Opportunities & challenges

    Article • March 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  24. Testing and incorporating additional determinants of ethics in counterfeiting luxury research according to the theory of planned behavior

    Article • Psihologija, January 2018, National Library of Serbia

    Syed Hasnain Alam

  25. Revit-Based Automation Modeling for Intermediate Railway Station

    Article • July 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  26. Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan

    Article • June 2017, Springer Science + Business Media

    Syed Hasnain Alam

  27. Classification of Malicious Web Pages through a J48 Decision Tree, a Naïve Bayes, a RBF Network and a Random Forest Classifier for WebSpam Detection

    Article • International Journal of u- and e- Service Science and Technology, April 2017, Science and Engineering Research Support Society

    Syed Hasnain Alam

  28. Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity

    Article • August 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  29. Online Purchase Intentions in E-Commerce

    Article • August 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  30. Impact of cloud services to the economic growth

    Article • July 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  31. Visual Merchandising, Sensational Seeking and Collectivism

    Article • 系统科学与信息学报(英文), January 2016, Journal of Systems Science and Information (JSSI)

    Syed Hasnain Alam

  32. Online Shopping

    Article • Asian Social Science, August 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  33. Random Forest

    Article • International Journal of Economics and Finance, June 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  34. Brand

    Article • International Journal of Marketing Studies, May 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  35. Consumer Psychology

    Article • International Journal of Marketing Studies, May 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  36. Journal of Organisational Studies and Innovation

    Article • Journal of Organisational Studies and Innovation, Management & Business Academy

    Syed Hasnain Alam