Current affiliation: University of QueenslandSubject: Business & ManagementPrimary location: Australia
Published in:European Journal of MarketingPublication date:2006-05-01
Some empirical evidence
Published in:Journal of International Business StudiesPublication date:2007-06-28
How does a country's image affect brand equity?
This research shows how a country's image affects the equity (value) of the brands coming from th...
Published in:Journal of Product & Brand ManagementPublication date:2005-05-01
How much value do people attach with a brand name?
This paper provides an improved method, and a scale, for measuring brand equity - the value of...
Published in:European Journal of MarketingPublication date:2016-02-08
Many of the world’s top 100 brands such as Coca-Cola, Disney, Intel, Microsoft, Nike, Porsche and Toyota describe themselves as innovative and clai...
Published in:Journal of Business ResearchPublication date:2012-01-01
Published in:International Journal of Internet Marketing and AdvertisingPublication date:2006-01-01
Published in:International Business ReviewPublication date:2010-06-01
Country equity is the value endowed by the name of the country onto
products from that country. The management of country equity could reap signifi...
Published in:Tourism AnalysisPublication date:2009-12-01
Published in:Journal of Business ResearchPublication date:2011-02-01
Published in:Journal of Retailing and Consumer ServicesPublication date:2006-09-01
Published in:European Journal of MarketingPublication date:2011-05-31
Published in:Journal of Product & Brand ManagementPublication date:2008-10-31
Published in:Journal of Product & Brand ManagementPublication date:2006-01-01
Published in:Looking Forward, Looking Back: Drawing on the Past to Shape the Future of MarketingPublication date:2015-12-02
Published in:Journal of Marketing EducationPublication date:2004-04-01
Published in:PsycEXTRA DatasetPublication date:Not available
Published in:Journal of the Academy of Marketing SciencePublication date:2014-02-16
Published in:Proceedings of the 2008 Academy of Marketing Science (AMS) Annual ConferencePublication date:2014-10-13