All Stories

  1. Does innovation lead to brand loyalty?

    Article • European Journal of Marketing, February 2016, Emerald

    Dr Ravi Pappu

  2. Celebrity Portfolio Effects on Consumer Brand Evaluations

    Article • December 2015, Springer Science + Business Media

    Dr Ravi Pappu

  3. Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty

    Article • December 2015, Springer Science + Business Media

    Dr Ravi Pappu

  4. Consumer Innovativeness Effects on Retail Extension Evaluations

    Article • December 2015, Springer Science + Business Media

    Dr Ravi Pappu

  5. The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand

    Article • October 2014, Springer Science + Business Media

    Dr Ravi Pappu

  6. Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity

    Article • Journal of the Academy of Marketing Science, February 2014, Springer Science + Business Media

    Dr Ravi Pappu

  7. Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects

    Article • Journal of Business Research, January 2012, Elsevier

    Dr Ravi Pappu

  8. Celebrity endorsement, brand credibility and brand equity

    Article • European Journal of Marketing, May 2011, Emerald

    Dr Ravi Pappu

  9. Sponsorship portfolio as a brand-image creation strategy

    Article • Journal of Business Research, February 2011, Elsevier

    Dr Ravi Pappu

  10. How to measure a country/nation's brand equity?

    Article • International Business Review, June 2010, Elsevier

    Dr Ravi Pappu

  11. Valuing Brand Equity of a Geographic Region

    Article • Tourism Analysis, December 2009, Cognizant Communication Corporation

    Dr Ravi Pappu

  12. Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

    Article • Journal of Product & Brand Management, October 2008, Emerald

    Dr Ravi Pappu

  13. Country image and consumer-based brand equity: relationships and implications for international marketing

    Article • Journal of International Business Studies, June 2007, Springer Science + Business Media

    Emeritus Professor Ray W Cooksey, Dr Ravi Pappu

  14. A consumer-based method for retailer equity measurement: Results of an empirical study

    Article • Journal of Retailing and Consumer Services, September 2006, Elsevier

    Dr Ravi Pappu

  15. Consumer‐based brand equity and country‐of‐origin relationships

    Article • European Journal of Marketing, May 2006, Emerald

    Emeritus Professor Ray W Cooksey, Dr Ravi Pappu

  16. Cyber-rigging click-through rates: exploring the ethical dimensions

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Dr Ravi Pappu

  17. Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

    Article • Journal of Product & Brand Management, January 2006, Emerald

    Dr Ravi Pappu

  18. How to measure brand equity?

    Article • Journal of Product & Brand Management, May 2005, Emerald

    Emeritus Professor Ray W Cooksey, Dr Ravi Pappu

  19. Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia

    Article • Journal of Marketing Education, April 2004, SAGE Publications

    Dr Ravi Pappu

  20. Exploring sponsorship framing effects

    Article • American Psychological Association (APA)

    Dr Ravi Pappu