Current affiliation: RGIPTSubject: PsychologyPrimary location: India
Published in:Journal of Indian Business ResearchPublication date:2013-08-16
A comparative study of fast moving consumer goods, durable goods and services
Published in:Global Business ReviewPublication date:2016-02-24
The present study empirically measures the Airtel brand personality in India using Aaker’s brand personality measurement framework (1997). The stu...