All Stories

  1. Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

    Article • International Studies Interdisciplinary Political and Cultural Journal, January 2017, De Gruyter

    Dr Marta Hereźniak

  2. Place brand strategy effectiveness

    Article • Journal of Place Management and Development, October 2015, Emerald

    Dr Marta Hereźniak