All Stories

  1. Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology

    Article • The International Review of Retail Distribution and Consumer Research, October 2019, Taylor & Francis

    Dr Ainsworth Anthony Bailey, Dr Iryna Pentina

  2. Application of GREEN scale to understanding US consumer response to green marketing communications

    Article • Psychology and Marketing, August 2018, Wiley

    Dr Ainsworth Anthony Bailey

  3. Mobile payments adoption by US consumers: an extended TAM

    Article • International Journal of Retail & Distribution Management, June 2017, Emerald

    Dr Ainsworth Anthony Bailey

  4. GREEN consumption values and Indian consumers’ response to marketing communications

    Article • Journal of Consumer Marketing, November 2016, Emerald

    Dr Ainsworth Anthony Bailey

  5. The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship

    Article • The International Journal of Bank Marketing, September 2016, Emerald

    Dr Ainsworth Anthony Bailey

  6. Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

    Article • Psychology and Marketing, November 2015, Wiley

    Dr Ainsworth Anthony Bailey

  7. Ingratiation in retail settings

    Article • International Journal of Retail & Distribution Management, September 2015, Emerald

    Dr Ainsworth Anthony Bailey