Dr Ainsworth Anthony Bailey
Current affiliation: University of Toledo
Subject: Business & Management
Primary location: United States
Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context
Published in:Psychology and Marketing
Publication date:2015-11-09BRAND-CELEBRITY PERSONALITY
Ingratiation in retail settings
Published in:International Journal of Retail & Distribution Management
Publication date:2015-09-14
The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship
Published in:The International Journal of Bank Marketing
Publication date:2016-09-05
GREEN consumption values and Indian consumers’ response to marketing communications
Published in:Journal of Consumer Marketing
Publication date:2016-11-14