All Stories

  1. New Perspectives on Critical Marketing and Consumer Society
  2. Introduction
  3. The Evolution of Big Data in Marketing: Trust, Security and Data Ownership
  4. Woke Awareness for Sustainability
  5. The ‘Race to the Bottom’: Moving Closer to Home?
  6. Brand Purpose and ‘Woke’ Branding Campaigns
  7. Pseudo Modernity
  8. Disruptive Innovation
  9. Concluding Comments and Future Directions Post Covid-19
  10. Inclusive identities: re-imaging the future of the retail brand?
  11. Experiencing fashion: the interplay between consumer value and sustainability
  12. ‘From a mother to another’: creative experiences of sharing used children’s clothing
  13. Doing it for the kids: the role of sustainability in family consumption
  14. Everyday dramas of conscience: navigating identity through creative neutralisations
  15. Consumers interpreting sustainability: moving beyond food to fashion
  16. Accessing and affording sustainability: the experience of fashion consumption within young families
  17. The Oxford Handbook of Corporate Social Responsibility20112Andrew Crane, Abigail McWilliams, Dirk Matten, Jeremy Moon and Donald S. Seigel.The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press 2008. 590 pp., ISBN: 9780...
  18. Using World Café and drama to explore older people's experience of financial products and services
  19. Capturing the voice of older consumers in relation to financial products and services
  20. Plastic bag politics: modifying consumer behaviour for sustainable development
  21. Fashion Brand Management: