All Stories

  1. CABS: a conceptual model for context-aware B2B sales applications

    Article • Journal of Research in Interactive Marketing, March 2016, Emerald

    Dr Lillian Clark, Dr Beth Rogers

  2. An exploratory study of factors influencing make-or-buy of sales activities

    Article • Strategic Outsourcing An International Journal, June 2015, Emerald

    Dr Beth Rogers