All Stories

  1. Towards the identification of customer experience touch point elements

    Article • Journal of Retailing and Consumer Services, May 2016, Elsevier

    Dr Alisha Stein

  2. Firm self-service technology readiness

    Article • Journal of Service Management, October 2015, Emerald

    Dr Alisha Stein

  3. Customer Referral Behavior

    Article • Journal of Service Research, December 2014, SAGE Publications

    Dr Alisha Stein

  4. Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

    Article • Journal of Brand Management, October 2014, Nature

    Dr Alisha Stein