Current affiliation: University of PortsmouthSubject speciality: Business & ManagementPrimary location: United Kingdom
Published in:R and D ManagementPublication date:2014-02-21
Barriers to the upgrade cycle
This article provides insights into the research and development (R&D) challenges faced by companies when attempting to move away from the position...
Published in:Journal of Database Marketing & Customer Strategy ManagementPublication date:2011-03-01
This article examines sales and marketing integration, and factor considered key to the success of both of these business functions. The study focu...
Published in:Journal of Medical Marketing Device Diagnostic and Pharmaceutical MarketingPublication date:2010-05-07
Published in:Perspectives Policy and Practice in Higher EducationPublication date:2010-01-01
A case study of the University of Portsmouth
Published in:Journal of Product & Brand ManagementPublication date:2006-06-01
Published in:Journal of Product & Brand ManagementPublication date:2007-08-28
Published in:Marketing TheoryPublication date:2010-12-01
This article provides new insights into packaging, from the perspective of new product development and the creation of new product opportunities. A...
Published in:European Journal of MarketingPublication date:2014-11-04
A grounded investigation in the UK fast moving consumer goods industry