All Stories

  1. Does the presence of a mannequin head change shopping behavior?

    Article • Journal of Business Research, February 2016, Elsevier

    Dr Hanna Berg

  2. Spreading joy: examining the effects of smiling models on consumer joy and attitudes

    Article • Journal of Consumer Marketing, September 2015, Emerald

    Dr Hanna Berg

  3. Headless: The Role of Gender and Self-Referencing in Consumer Response to Cropped Pictures of Decorative Models

    Article • Psychology and Marketing, September 2015, Wiley

    Dr Hanna Berg

  4. When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

    Article • Journal of Retailing and Consumer Services, July 2014, Elsevier

    Dr Hanna Berg

  5. Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes

    Article • January 2013, Springer Science + Business Media

    Dr Hanna Berg