Current affiliation: Islamic Azad University Science and Research BranchPrimary location: Iran
Published in:Journal of Fashion Marketing and ManagementPublication date:2015-09-14
A study on luxury brands
This paper examines the effects of functional (perceived quality) and symbolic (personality congruence, user imagery congruence, brand prestige and...
Published in:Asia Pacific Journal of Marketing and LogisticsPublication date:2016-09-12