All Stories

  1. Effect of restaurant reward programs on customers’ loyalty: evidence from Iran

    Article • Journal of Islamic Marketing, March 2017, Emerald

    Fariba Esmaeilpour

  2. The impact of country-of-origin image on brand loyalty: evidence from Iran

    Article • Asia Pacific Journal of Marketing and Logistics, September 2016, Emerald

    Fariba Esmaeilpour

  3. Luxury brand loyalty

    Article • Journal of Fashion Marketing and Management, September 2015, Emerald

    Fariba Esmaeilpour