All Stories

  1. One person’s trash is another person’s treasure

    Article • International Journal of Retail & Distribution Management, December 2018, Emerald

    Dr Mika Yrjölä

  2. The value propositions of multi-, cross-, and omni-channel retailing

    Article • International Journal of Retail & Distribution Management, December 2018, Emerald

    Dr Mika Yrjölä

  3. Inside-out and outside-in mental models: a top executive perspective

    Article • European Business Review, August 2018, Emerald

    Dr Mika Yrjölä

  4. The company in society: when corporate responsibility transforms strategy

    Article • Journal of Business Strategy, July 2018, Emerald

    Dr Mika Yrjölä

  5. Omni-channel retailing: propositions, examples and solutions

    Article • The International Review of Retail Distribution and Consumer Research, March 2018, Taylor & Francis

    Dr Mika Yrjölä

  6. From Electronic WOM to Social eWOM: Bridging the Trust Deficit

    Article • The Journal of Marketing Theory and Practice, October 2017, Taylor & Francis

    Dr Mika Yrjölä

  7. Outcomes and implications of consumers exchanging used goods online

    Article • The International Review of Retail Distribution and Consumer Research, May 2017, Taylor & Francis

    Dr Mika Yrjölä

  8. Uncovering Executive Prioritization: Evaluating Customer Value Propositions with the Pairwise Comparison Method

    Article • Journal of Service Science and Management, January 2015, Scientific Research Publishing, Inc,

    Dr Mika Yrjölä

  9. Executives' views on research relevance

    Article • Journal of Business and Industrial Marketing, July 2014, Emerald

    Dr Mika Yrjölä

  10. From selling to supporting – Leveraging mobile services in the context of food retailing

    Article • Journal of Retailing and Consumer Services, January 2014, Elsevier

    Dr Mika Yrjölä