All Stories

  1. The superstitious journey of Thai lottery gamblers

    Article • Journal of Marketing Management, September 2018, Taylor & Francis

    Dr. Sydney Chinchanachokchai, Dr Elizabeth Crosby

  2. The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

    Article • Journal of Marketing & Public Policy, November 2016, American Marketing Association (AMA)

    Dr Elizabeth Crosby

  3. Product-agency benefits

    Article • European Journal of Marketing, May 2014, Emerald

    Dr Elizabeth Crosby