All Stories

  1. Seeing the big picture in services marketing research: infographics, SEM and data visualisation

    Article • Journal of Services Marketing, September 2015, Emerald

    Dr Rachel Sophie Ashman

  2. An old model for a new age: Consumer decision making in participatory digital culture

    Article • Journal of Customer Behaviour, August 2015, Westburn Publishers

    Dr Rachel Sophie Ashman

  3. Servitization success via resource deployment

    Article • Journal of Service Management, March 2015, Emerald

    Chris Raddats, Dr Rachel Sophie Ashman, Dr Jamie Burton

  4. Simulating attachment to pure‐play fashion retailers

    Article • International Journal of Retail & Distribution Management, November 2012, Emerald

    Dr Rachel Sophie Ashman