All Stories

  1. Expectations for Advertising and Public Relations Education From Agency Executives: A Comparative Study Between China and the United States

    Article • Journal of Current Issues & Research in Advertising, September 2018, Taylor & Francis

    Dr Marlene S Neill

  2. Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States

    Article • International Journal of Strategic Communication, January 2018, Taylor & Francis

    Dr Marlene S Neill

  3. Beyond the c-suite: corporate communications’ power and influence

    Article • Journal of Communication Management, May 2015, Emerald

    Dr Marlene S Neill

  4. Who is responsible for what? Examining strategic roles in social media management

    Article • Public Relations Review, March 2015, Elsevier

    Dr Marlene S Neill

  5. Building buy-in: The need for internal relationships and informal coalitions

    Article • Public Relations Review, September 2014, Elsevier

    Dr Marlene S Neill

  6. PR Professionals as Organizational Conscience

    Article • Journal of Mass Media Ethics, October 2012, Taylor & Francis

    Dr Marlene S Neill