All Stories

  1. Conceptually confused, but on a field level? A method for conceptual analysis and its application
  2. Ironic festival brand co-creation
  3. The NoRD as a community of practice in research
  4. In more ways than one
  5. How to develop theory and keep our jobs? The role of academic 'gatherings'
  6. Purchasing as market-shaping: The case of component-based software engineering
  7. Sustainable SMEs Network Utilization
  8. Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective
  9. Modeling detoxification treatment relationships: a longitudinal case study from Finland
  10. Advertising agencies - do the they promote or hinder advertisers' use of new media?
  11. Networked business model development for emerging technology-based services
  12. Branding activities of a micro industrial services company
  13. New Service Development: The Supplier Capability Approach
  14. Relationship ending from the perspective of the non-initiator
  15. Putting critical realism to work in the study of business relationship processes
  16. Network actors' participation in B2B SME branding
  17. Intradepartmental Faculty Mentoring in Teaching Marketing
  18. The involvement and influence of emotions in problematic business relationships
  19. A network perspective on business models for emerging technology‐based services
  20. Sustainable SMEs network utilization: the case of food enterprises
  21. Corporate brand building in different stages of small business growth
  22. Managing competitive bidding in the Finnish healthcare sector
  23. Twists and turns of triadic business relationship recovery
  24. Roles for managing in mobile service development nets
  25. Retailers' different value perceptions of mobile advertising service
  26. How the Features of Business Relationships Influence Their Endings
  27. MANAGED FORMATION PROCESS OF R&D NETWORKS
  28. Business model scenarios in mobile advertising
  29. Social networks in the initiation of a high-tech firm's internationalisation
  30. Business relationships facing the end: why restore them?
  31. Enhancing Research in Exchange Relationship Dissolution
  32. Research on Ending Exchange Relationships: A Categorization, Assessment and Outlook
  33. A process theory of relationship ending
  34. The Process of Business Relationship Ending – Its Stages and Actors
  35. Beautiful exit: how to leave your business partner
  36. The Concept Of Satisfaction in Industrial Markets
  37. Retailer Use of Permission-Based Mobile Advertising
  38. Special Features of Mobile Advertising and Their Utilization
  39. Special Features of Mobile Advertising and Their Utilization
  40. Special Features of Mobile Advertising and Their Utilization
  41. How Research can Help to Create Commercially Successful Ubiquitous Services
  42. How Research can Help to Create Commercially Successful Ubiquitous Services
  43. Retailer Use of Permission-Based Mobile Advertising