Current affiliation: Indian Institute of Foreign TradeSubject: Business & ManagementPrimary location: India
Published in:Young Consumers Insight and Ideas for Responsible MarketersPublication date:2015-08-17
Published in:Young Consumers Insight and Ideas for Responsible MarketersPublication date:2009-08-28
This paper proposes a planning framework based on interest/involvement of children and their influence in purchase decisions.
Published in:Jindal Journal of Business ResearchPublication date:2017-06-01
Published in:Journal of Creative CommunicationsPublication date:2017-09-25