All Stories

  1. From “participant” to “friend”: the role of Facebook engagement in ethnographic research

    Article • Qualitative Market Research An International Journal, September 2017, Emerald

    Dr Shelagh Ferguson

  2. From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures

    Article • Qualitative Market Research An International Journal, September 2015, Emerald

    Dr Shelagh Ferguson

  3. Evaluating Arts Sponsorships

    Article • Arts Marketing An International Journal, October 2013, Emerald

    Dr Shelagh Ferguson

  4. Gendered identity negotiations through food consumption

    Article • Young Consumers Insight and Ideas for Responsible Marketers, August 2013, Emerald

    Miss Katie Emma Turner, Dr Shelagh Ferguson