All Stories

  1. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective
  2. Counterfeiting
  3. Identity
  4. Emotion
  5. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries
  6. Qualitative Analysis of Online Communities to Support International Business Decisions
  7. Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach
  8. Disentangling Consumers' Preference Functions for Sustainable Products
  9. Predicting consumer digital piracy behavior
  10. The role of mixed emotions in consumer behaviour
  11. Multilingual elite-interviews and software-based analysis: problems and solutions based on CAQDAS
  12. Value of Regional Brands in Europe
  13. Social distance between residents and international tourists—Implications for international business
  14. The ‘Whys’ and ‘Hows’ of ethical investment: Understanding an early-stage market through an explorative approach
  15. Qualitative Analyse von Online Communities für Neuproduktentscheidungen
  16. Mehrsprachige Interviews und softwaregestützte Analyse
  17. Voluntary Purchase of Counterfeit Products: Empirical Evidence From Four Countries
  18. Enhancing the Trustworthiness of Qualitative Research in International Business
  19. Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking
  20. Original brands and counterfeit brands—do they have anything in common?
  21. Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi-country study
  22. Paradoxical effects of the Internet from a consumer perspective
  23. 3 Marken: Spielball der postmodernen Konsumkultur
  24. Researching the socio‐cultural context: putting social representations theory into action
  25. Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence
  26. Analysing textual data in international marketing research
  27. “It's practical, but no more controllable”: Social representations of the electronic purse in Austria
  28. Knowledge Management in Marketing
  29. Mehrsprachige Interviews und softwaregestützte Analyse
  30. Formalisierung qualitativer internationaler Marketingforschung — Grundsätze und Anwendungsfall
  31. Consumer Decision-Making in Online and Offline Environments