All Stories

  1. Predicting the Use of Brand Application Based on a TRAM

    Article • International Journal of Human-Computer Interaction, April 2019, Taylor & Francis

    Dr Chang-Hyun Jin

  2. The role of gamification in brand app experience: The moderating effects of the 4Rs of app marketing

    Article • Cogent Psychology, February 2019, Taylor & Francis

    Dr Chang-Hyun Jin

  3. Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015

    Article • International Journal of Sports Marketing and Sponsorship, November 2017, Emerald

    Dr Chang-Hyun Jin

  4. The effect of psychological capital on start-up intention among young start-up entrepreneurs

    Article • Chinese Management Studies, November 2017, Emerald

    Dr Chang-Hyun Jin

  5. The Role of Media Usage on Building Social Capital: Multiculturalism in Korea Case

    Article • African and Asian Studies, September 2017, Brill

    Dr Chang-Hyun Jin

  6. The moderating effect of social capital and cosmopolitanism on marketing capabilities

    Article • Chinese Management Studies, August 2015, Emerald

    Dr Chang-Hyun Jin