All Stories

  1. An empirical study of the antecedents and consequences of brand engagement

    Article • Marketing Intelligence & Planning, June 2015, Emerald

    Dr Ho Yin Wong

  2. An integrated-process model of service quality, institutional brand and behavioural intentions

    Article • Managing Service Quality, September 2014, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  3. Antecedents and consequences of service quality in a higher education context

    Article • Quality Assurance in Education, January 2013, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  4. The antecedents of re-purchase intentions: the service quality perspective

    Article • International Journal of Services Economics and Management, January 2013, Inderscience Publishers

    Dr Ho Yin Wong

  5. Service quality in a higher education context: an integrated model

    Article • Asia Pacific Journal of Marketing and Logistics, November 2012, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  6. Environmental scanning literature – past, present and future research propositions

    Article • International Journal of Business Environment, January 2012, Inderscience Publishers

    Dr Ho Yin Wong

  7. Born Globals: How are they Different?

    Article • January 2012, Emerald

    Dr Ho Yin Wong

  8. Building a Marketing Plan: A Complete Guide

    Article • June 2011, Business Expert Press

    Dr Ho Yin Wong

  9. The success of born global firms: a conceptual model

    Article • J for Global Business Advancement, January 2011, Inderscience Publishers

    Dr Parves Sultan, Dr Ho Yin Wong

  10. Resource‐based model of e‐business adoption in China: an empirical investigation

    Article • Journal of Technology Management in China, September 2010, Emerald

    Dr Ho Yin Wong

  11. Service quality in higher education – a review and research agenda

    Article • International Journal of Quality and Service Sciences, July 2010, Emerald

    Dr Parves Sultan, Dr Ho Yin Wong

  12. Is spiritual tourism a new strategy for marketing Islam?

    Article • Journal of Islamic Marketing, June 2010, Emerald

    Dr Ho Yin Wong

  13. Service versus product brands: understanding international adaptation

    Article • J for International Business and Entrepreneurship Development, January 2009, Inderscience Publishers

    Dr Ho Yin Wong

  14. Foreign market entry mode choice of Australian firms

    Article • International Journal of Trade and Global Markets, January 2009, Inderscience Publishers

    Dr Ho Yin Wong

  15. Determinants of SME International Marketing Communications

    Article • Journal of Global Marketing, September 2008, Taylor & Francis

    Dr Ho Yin Wong

  16. The performance benefits of being brand‐orientated

    Article • Journal of Product & Brand Management, September 2008, Emerald

    Dr Ho Yin Wong

  17. Closing the marketing strategy to performance gap: the role of brand orientation

    Article • Journal of Strategic Marketing, December 2007, Taylor & Francis

    Dr Ho Yin Wong

  18. Multiple roles for branding in international marketing

    Article • International Marketing Review, July 2007, Emerald

    Dr Ho Yin Wong

  19. Determinants of SME brand adaptation in global marketing

    Article • International Journal of Entrepreneurship and Small Business, January 2006, Inderscience Publishers

    Dr Ho Yin Wong

  20. A brand orientation typology for SMEs: a case research approach

    Article • Journal of Product & Brand Management, May 2005, Emerald

    Dr Ho Yin Wong

  21. Cultural Influence on Global Assessment of Higher Education Service Quality

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong

  22. Cultural Influence on Global Assessment of Higher Education Service Quality

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong

  23. Environmental Scanning – An Information System Framework for Strategic Decisions in SMEs

    Article • IGI Global

    Dr Parves Sultan, Dr Ho Yin Wong

  24. Exploring Marketing Strategies for Islamic Spiritual Tourism

    Article • Edward Elgar Publishing

    Dr Ho Yin Wong

  25. Is the International Marketing Channel Strategy Adapted? An Empirical Study

    Article • Nature

    Dr Ho Yin Wong

  26. Foreign Market Entry Mode Choice

    Article • IGI Global

    Dr Ho Yin Wong

  27. Optimal Motivation and Governance of Education Agents

    Article • IGI Global

    Dr Ho Yin Wong

  28. The Mediating Role of Innovation in Strategic International Marketing

    Article • IGI Global

    Dr Ho Yin Wong

  29. The Antecedents of Word-of-Mouth Behaviour

    Article • IGI Global

    Dr Ho Yin Wong

  30. The Practice of Structural Equation Modeling

    Article • IGI Global

    Dr Ho Yin Wong

  31. Innovation in Medical Tourism Service Marketing

    Article • IGI Global

    Dr Ho Yin Wong

  32. Medical Tourism

    Article • IGI Global

    Dr Ho Yin Wong

  33. Medical Tourism

    Article • IGI Global

    Dr Ho Yin Wong

  34. Innovation in Medical Tourism Service Marketing

    Article • IGI Global

    Dr Ho Yin Wong