All Stories

  1. Social networking sites: an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns

    Article • International Journal of Electronic Business, January 2017, Inderscience Publishers

    Dr Wen Gong

  2. Cultural values reflected in the adoption of social networking sites

    Article • International Journal of Technology Marketing, January 2016, Inderscience Publishers

    Dr Wen Gong

  3. Global use and access of social networking web sites: a national culture perspective

    Article • Journal of Research in Interactive Marketing, March 2014, Emerald

    Dr Wen Gong

  4. Factors influencing consumers' online shopping in China

    Article • Journal of Asia Business Studies, August 2013, Emerald

    Dr Wen Gong

  5. Factors influencing perceptions toward social networking websites in China

    Article • International Journal of Internet Marketing and Advertising, January 2013, Inderscience Publishers

    Dr Wen Gong