All Stories

  1. The impact of brand experiences on brand resonance in multi-channel fashion retailing

    Article • Journal of Research in Interactive Marketing, June 2015, Emerald

    Miss Stacy H. Lee

  2. The heuristic-systemic model of sustainability stewardship: facilitating sustainability values, beliefs and practices with corporate social responsibility drives and eco-labels/indices

    Article • International Journal of Consumer Studies, March 2015, Wiley

    Miss Stacy H. Lee