All Stories

  1. Manufacturer Support for a Partially Integrated Channel in South Korea: Power-dependence vs. Marketing Effectiveness Perspective

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, June 2013, Wiley

    Dr Ho-Taek Yi

  2. Determinants of telemarketer misselling in life insurance services

    Article • Journal of Services Marketing, September 2012, Emerald

    Professor Alan J Dubinsky, Dr Ho-Taek Yi

  3. An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances

    Article • Journal of Business-to-Business Marketing, September 2010, Taylor & Francis

    Dr Ho-Taek Yi