All Stories

  1. Travelling alone or travelling far?

    Article • Journal of Social Marketing, July 2017, Emerald

    Professor Jeff French, Rory Mulcahy

  2. The development of the “Water Campaign”

    Article • Journal of Social Marketing, October 2016, Emerald

    Professor Jeff French

  3. Using Social Marketing to Improve Preparedness for Pandemics

    Article • Social Marketing Quarterly, December 2015, SAGE Publications

    Professor Jeff French

  4. A hierarchical model of social marketing

    Article • Journal of Social Marketing, April 2015, Emerald

    Professor Jeff French

  5. Some reasonable but uncomfortable questions about social marketing

    Article • Journal of Social Marketing, October 2012, Emerald

    Professor Jeff French